Assistant Store Manager

January 21, 2019

Bootlegger is looking for an engaging and motivated Assistant Store Manager! Think you’ve got what it takes? Here’s what you need to know!


Partner with the Store Manager to maximize sales and profits by achieving business metrics goals including sales goals, ensuring excellent customer experience is provided at all times, and by consistently maintaining all aspects of day to day operations of the store and people. Promotes cooperation and commitment within the team to achieve objectives, desired goals, and deliverables. Enables associates to grow and succeed by providing instruction, feedback, and encouragement. Oversee business operations in the absence of the Store Manager.


Previous successful management experience is required. Must be a team player with good communication, people management, and organization skills. Through behaviours and actions demonstrates a commitment to the Company’s Mission Statement, Vision, and Core Values/Principles. Is an Ambassador of the Brand.


  • Results Oriented: Generating results through a collaborative partnership with the Store Manager. Enabling associates to work effectively with and through teams to achieve the results the business requires, at the appropriate moment and within the given deadlines. Holds self and others accountable for achieving financial and other measurable objectives. Anticipates and meets the needs of the customer by providing a great customer experience through actions and behaviors.
  • Development of Others/Succession Planning: Actively works to improve the performance of oneself and others by pursuing opportunities for continuous learning and feedback; constructively helps and coaches others in their development of skills; exhibits a can-do approach and inspires associates to excel. Develops brand ambassadors that deliver a customer experience that supports our philosophy. Displays an ongoing commitment to learning and self-improvement. Partners with the Store Manager to identify learning and development opportunities for associates; to develop talent, and to meet succession planning needs.
  • Impact/Influence: Gets others excited about and committed to furthering the organization’s goals and objectives. Promotes the mission, vision, values and uses those principles to guide actions and behaviors for internal and external customers. Makes a positive impression, has a presence, with the ability to engage and interact with others adapting to their style accordingly.
  • Teamwork/Engagement: Fosters the culture of teamwork through ownership and accountability. Operates with honesty and is transparent in actions, tasks, and expectations. Works well with all individuals to provide support, coaching, encouragement, direction, and feedback. Supports building and maintaining a team focused on providing a great experience
    (service & environment). Engages others to enthusiastically participate in the attainment and advancement of organizational goals and strategies.
  • Managing/Leading Change: Promote, advocates and embraces change. Is able to partner with the Store Manager to get others to buy in to change. Analyze the internal and external environment in order to identify current and future opportunities, challenges and risks and informs the Store Manager. Maintains focus and positive attitude amidst change; under pressure; as situations or objectives evolve. Effectively supports and guides the team to deliver goals and objectives that enhance the customer experience.

Job Functions:


  • Assist the Store Manager to achieve profit goals by business metrics; including meeting sales volume, sales per hour plans and controlling expenses.
  • Is recognized as a sales leader in the store. Ensuring associates and the team are aware of daily, weekly, and monthly productivity goals.
  • Assists in setting clear expectations and hold associates accountable.
  • Identifies and analyzes problems, makes sound decisions and takes appropriate action in a timely manner.
  • Prioritizes, meets deadlines, and manages time effectively and efficiently.
  • Provides excellent customer experience that is consistent with the companys philosophy and divisional sales training. Provides an environment that supports the brand mission and values.
  • Demonstrates customer service is a priority over tasks.
  • Controls inventory shrinkage by ensuring all customers receive excellent service; all operations and record keeping standards, and policies, and procedures are followed; and any internal theft suspicions are communicated to Store Manager and Business Development Leader.

2. Human Resources

  • Provides timely and regular communication to Store Manager on all aspects of the business and scope of responsibilities. Provides feedback to the Store Manager regarding store issues and team updates.
  • Communicates well at all levels and across functions/companies. Is able to verbally and in written form express ideas and thoughts clearly and concisely.
  • Practices two-way communication. Is open-minded and places value on others point of view.
  • Promotes respect, honesty and fairness among associates and handles conflict.
  • Leads by example in all responsibilities by showing self-control and stability in behavior and communicates and behaves in a positive, professional manner at all times.
  • Models success behaviors, a high performance work ethic, and constant self-improvement.
  • Takes self-initiative to develop personally by utilizing divisional resources; through reading, seminars, and courses to further develop skills and competencies.

3. Merchandising

  • Assists the Store Manager by maintaining brand integrity through visual merchandising by leveraging store presentation and windows to drive sales. A strong, compelling message that supports our mission must always be evident throughout the front 10 feet of the store.
  • Visually presents and signs merchandise on the sales floor by following the standards and guidelines provided by the Visual Department (including set-up guide/working store/promotions) that project brand image and drive sales.
  • Develops merchandise and trend knowledge by reading, shopping the competition, etc. Shares knowledge with others.
  • Trains, develops, and directs associates in maintenance and execution of visual and merchandising standards consistently.
  • Stocks and replenishes the store by ensuring merchandise is unpacked and properly placed on the sales floor consistently to maximize sales. The product is featured in an organized way to enhance customer service.
  • Maintains store’s appearance by ensuring merchandise is straightened and the store is clean, inclusive of customer sales floor and associate back room.

Working Conditions: Works required an appropriate number of hours, nights, and weekends. Physical requirements include sustained standing and walking within the store; frequent, but not continuous, light effort to unpack and prepare merchandise which may require working with freight boxes weighing up to 22 kilograms, hanging garments, and/or working on ladders.

Apply in-store today!

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